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Warning - Most New Photographers End up Quitting

The business of wedding photography is extremely hard work. Being simply talented is no guarantee for success.  Many hours and dollars go into the development of an established  wedding photography business.

 

Not the Easy Life

If it was easy many more people could claim to be professional full-time photographers.  The fact that our line of work is difficult to succeed in makes it all the worth more.

 

Takes Time to Succeed

Clients and business referrals take years to cultivate.  First comes the business planning, the marketing, hopefully many client enquiries, followed by wedding planning and consultation, managing bookings and balancing accounts, shooting weddings, backups, editing, book designing, upselling, dealing with print orders, encouraging referrals and promotion.

 

Multi Skilled a Must

Unless we have help from partners, family or hired help photographers must excel at more than just the art of point and shoot. We must be skilled at handling people, networking, social media, selling, account keeping, editing, IT skills, graphic design, administrating, organising, web designing, print handling and many more.

So many skills to master, yet one single mistake could prove devastating to your career's future.

for example fail in organisation may result in a double booking/missing a wedding or fail stringent backup procedures and lose image files. Any of these nightmare scenarios may result in you being sued or your reputation all but completely  destroyed.

 

Keep on Trying

Along the way small failures, a little doubt, various degrees of depressing moments, possible poor cashflow will hit you often. You will need to learn to remain happy on the whole, motivated and passionate and above all confident about what you do. The trick is to turn all the failures into lessons and grow stronger and smarter.

 

Reality is What you Believe

Confidence will bring you everything. If you believe in yourself your clients will too. If you love your photos and remain passionate and confident you'll turn out fresher, more beautiful wedding images.

 The confidence will jump to the subject you shoot and rub off on the prospective new clients you will most likely book.

 

Growing and Constantly Changing

Dedicate time daily or weekly to sit back and surf for new ideas and inspiration. When I look back on my weddings from the past I am amazed at my evolving shooting and editing styles. Constant change is the only thing we can be sure about in this industry. Don't get left behind.

 

You are not a Professional if you...

Don't turn a profit

Don't backup your images

Don't have backup gear

Don't have liability insurance

 

Setting Goals

Success is only measurable against the goals we set for ourselves. So it is possible be a mum-at-home or hold a fulltime "day" job and still do 10 fantastic weddings a year. If and when you change your goals to being a fulltime professional them the risks and rewards become much greater.