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A major part of being found on the search engines is thanks to how many other websites are linking to your website. The more your site is linked from wedding directories, client blogs and posts and other wedding suppliers the better.
One way to improve your SEO ratings is to ask as many wedding industry people as possible to post your website link on their pages. Many ask and promise to return the favour with a reciprocal link.
At Lighthouse we only post wedding supplier links in the the relevant client galleries. So to get a link from us find a common client and notify Cyrus by email so that we can update the gallery and include a link to your website.
Another way to get a link from us is to recommend us to your clients. The more weddings we do in common the more links you'll get from us. How democratic!
The quality of the websites linking back to you can also be important. Poor websites with low Page Ranks might be detrimental. (see article about Page Ranks).
Many websites will try to sell you back links for a low one time fee, such as $10 for 1000 back links. While in the short term this may actually increase your page rank there is a constant risk a search engine like Google will discover you have done this and either penalise you severely or altogether blacklist you.
With Backlink Watch you can find out who in the wedding industry is supporting you and even spy on your competitors and see where they are being linked from.
iWebtools also reports your back links and the corresponding Page Ranks.
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